A long ways from the newspaper era of William Randolph Hearst, Hearst Communications strives to keep up with changing times by launching a new website/weblog, The Daily Green. Still in its Beta phase, the website's "advertising" seems to be limited to/oriented to "eco-friendly" groups like the Sierra Club and Earth Share.
It's difficult to believe, that Hearst is not going somehow to try to produce spendable green from The Daily Green. However, the website's mission statement merely states:
We’re spending the summer creating what we hope will be a one-stop Web destination where the fast-growing community of green consumers can find each other and everything they need to know to embrace a more energy-conscious, natural foods-oriented and environment-friendly lifestyle.
The Daily Green.com is published by the Digital Media unit of Hearst Magazines. Hearst Corporation, the parent company of Hearst Magazines, has been at the forefront of raising awareness for and addressing environmental concerns.
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Let us know what you’d like to see on this site!
For the complete mission statement, go to http://www.thedailygreen.com/whoweare.
The website initially seems to promote a blend of green in a strong shade of blue (left-leaning politics), promoting as the site does The Huffington Post, a blog from John Edwards and the Sundance Channel. You can check out the site at the above-referenced links.